Most User Experience (UX) practitioners traditionally focuses on three areas: Design, Development, and Research. Frank will highlight the importance of a fourth key factor: Business, including the core areas of: product management, product marketing, sales, and strategy. The mission of a top-notch UX team is to balance the following four attributes:

a) needs of the person (customer)
b) needs of the organization (business)
c) what aesthetically looks pleasing (design)
d) what functionally works well (development)

Frank has worked in the web design industry for over 18 years, and has served as UX executive at a billion-dollar software company. Through his professional experience of growing his previous team from 3 to 35 designers and researchers, he has gained useful lessons which he’ll share with you:

• Skills related to Design
• Understanding of Development
• Research your target audience
• Understanding of Business