UX can sometimes devolve into "making the user happy." Sometimes, the best solution for all your users is saying "no." We'll explore why not giving the user what they want can create better outcomes for everyone involved in the product with real examples and tactics to use going forward.
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More about Matt DeSio
Matt has been designing complex applications for SaaS companies for the better part of the last decade. His expertise includes architecting solutions for a global audience for highly technical and specialized industries.