As user experience professionals, we all realize the importance of getting real insights from real users and not just making decisions based on a hunch. So what can you do if you’re a designer who doesn’t have trained researchers on your team and you want to go beyond throwing your prototype in front of a few friends? This workshop will give you practical tips you can use right away.
More about Carol Rossi
I specialize in leading research projects that both address specific business questions and identify real consumer needs. I’m curious about what makes people tick and am known for my passion and enthusiasm about uncovering user insights, as well as my attention to rigor in approaching research. I firmly believe that by mixing qualitative and quantitative insights where both the why and the what of a situation can be understood, a full picture emerges and a more informed set of recommendations can be made.
As a leader in the user experience research community, I was a guest on the Dollars to Donuts podcast that focuses on people who lead user research in their companies. My story Driving Force was recently published in the Doorbells, Danger, and Dead Batteries compilation of war stories by leading researchers. I have deep experience as an educator and am on the advisory board for the Interaction Design program at Santa Monica College. I created and taught a Design Research course there and am frequently asked to serve as a mentor for non-researchers collecting their own insights at local hackathons.
For more about my work see carolrossi.com.